Tiles with a difference

| Text by: Julia Ihls

Tags: storedesign| illusion| Studio Renesā| Holistic Retail Experiences


Black, white and neon green: For the presentation of the eyewear brand Opium, the studio Renesā has come up with a clear and memorable visual strategy. The flip-flop pop-up shop at Chhatrapati Shivaji International Airport in Mumbai, for example, has a continuous white tile pattern that is only broken up by the striking neon green marking colour. Concave mirrors and curved walls also suggest a spatial illusion of depth and volume, in which the iconic product staging becomes all the more apparent – with each pair of glasses displayed on a fold-out “mini stage”.




Concept and Design: Renesā Studio, New Delhi (IN)

Brand: Opium Eyewear – Eternity Lifestyles Pvt. Ltd., Mumbai (IN)

Location: Mumbai, Maharashtra 400099, Indien (IN)

Opening: October 2019

Photos: Niveditaa Gupta, New Delhi (IN)