Multibranding with industrial charm

| Text by: Julia Ihls

Tags: storedesign| Multibranding| Multibrand| Industrial| Holistic Retail Experiences


Fashion, exhibitions and minimalist industrial charm – this is probably how the recipe for the TEM-PLATE store could be described. The multi-brand space in Lisbon, located on the banks of the Tejo, impresses with an open and minimalist spatial concept, which is complemented by accelerating neon tube lighting. For the old warehouse from the 1970s, the creatives of Gonzalez Haase AAS developed a spatial assemblage of PVC curtains, concrete floors and brutalistic displays, which blurs the border between retail and art installation with constantly changing product presentations and exhibitions.


Concept and Design: Gonzalez Haase AAS, Berlin (DE)

Brand: TEM-PLATE, Lissabon (PT)

Location: TEM-PLATE, R. Projectada à Matinha F, 1950-327 Lisboa (PT)

Opening: June 2019

Photos: Thomas Meyer/Ostkreuz, Berlin (DE)